On a Patch

I saw a commercial for the new Ortho Evra birth control patch. Throughout the ad, a doctor explains the patch, answering our questions in a clinical--yet empathetic--voice. She addresses one question at the end that I didn't think was much of a selling point:

Patient:
I had a few questions myself, like, “Will it stay on?”

Doctor:
Swimming. Showering. The Patch stays where you put it. It won’t come off.

Yikes, that sounds frightening! Wouldn't it be easier to sell the product if it didn't seem like the hormone-sapping applique was forever welded to the swell of her back?