Tuesday, May 10, 2005

On a Patch

I saw a commercial for the new Ortho Evra birth control patch. Throughout the ad, a doctor explains the patch, answering our questions in a clinical--yet empathetic--voice. She addresses one question at the end that I didn't think was much of a selling point:
I had a few questions myself, like, “Will it stay on?”

Swimming. Showering. The Patch stays where you put it. It won’t come off.
Yikes, that sounds frightening! Wouldn't it be easier to sell the product if it didn't seem like the hormone-sapping applique was forever welded to the swell of her back?


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