On Peering Into the Future

Magazines insist that they will still be relevant in the future, and created mock covers of future issues to begin a three-year $40 million campaign to convince advertisers that magazines will be around for a while:

Here's a Newsweek cover from 100 years into the future: an aerial view of the United States with California split off from the mainland and floating in the Pacific. The headline: "California Island: More popular than ever 62 years after the Big Quake."

But how can you convince folks about your future relevance by displaying a news story that seems as irrelevant and un-newsworthy in 100 years as it would be today? Would anyone want to read a cover-story, now, about Hawaii?